Prepping for a third book – what are the steps these days again?
- At January 07, 2013
- By Jeannine Gailey
- In Blog
0
Hello, dear readers! Now that it is the new year, I have bought a new wall calender and am looking at planning out the next year, not just the Redmond Poet Laureate events, but now, planning for the launch of Unexplained Fevers from New Binary Press in the spring, and all the accompanying la-di-da.
So, what are the necessary steps to launch a book?
1. Plan a book tour. Yes, even if it’s just in and around your own city, you should probably do this six months in advance at least. I have to remember that some reading series and schools book up to a year in advance, so the time to start asking about readings is…right now.
2. Redo your web site – I try to redesign my web site around the themes of every book that I put out! Did you know that? So, besides redoing the theme, I want to the new site to make some new things (like buying books, booking a reading, signing up for editing services) easier, and I’m going to try to do it in WordPress, which seems really terrible-and-migraine-inducing for someone who has been using FrontPage and Blogger for, oh, seven or more years, but I think it’s time to make the switch. My sister-in-law Jen Gailey, a graphic designer, my artist friend Michaela Eaves, my little brother (who is starting his own web site business) Michael Duke Hall, and my kind techie husband Glenn are all conspiring to help me to do this, thankfully, because left to my own devices, I’m pretty sure my web site would end up looking very strange.
3. Planning some PR. Putting together a mailing list for book cards and a reviewer copy list. (Which, by the way, if you want to be on the reviewer list for Unexplained Fevers, leave a comment or e-mail me.) I’m also looking at using the PR services of YouDoPR, which makes it very easy for authors to do some basic PR services for themselves. What else? Blog tours, book giveaways? Facebook page for the book? I’m not sure what kind of promo is the most successful these days. Leave ideas in the comments! I’d love to know what you are doing, what you’ve done that was or wasn’t worth it, etc!
Jeannine Hall Gailey served as the second Poet Laureate of Redmond, Washington and the author of Becoming the Villainess, She Returns to the Floating World, Unexplained Fevers, The Robot Scientist’s Daughter, and winner of the Moon City Press Book Prize and SFPA’s Elgin Award, Field Guide to the End of the World. Her latest, Flare, Corona from BOA Editions, was a finalist for the Washington State Book Award. She’s also the author of PR for Poets, a Guidebook to Publicity and Marketing. Her work has been featured on NPR’s The Writer’s Almanac, Verse Daily and The Year’s Best Fantasy and Horror. Her poems have appeared in The American Poetry Review, Poetry, and JAMA.
