The Future of Lit Mags, Birds and Blooms in February
- At February 20, 2022
- By Jeannine Gailey
- In Blog
- 0
The Future of Literary Magazines
CNN did an article this week, surprisingly, on the future of literary magazines, particularly smaller mags: Long-standing literary magazines are struggling to stay afloat. Where do they go from here? – CNN Style. They talk about the lit mags going under – even big ones, like The Believer.
In the fifties and sixties, the CIA, among other government agencies, sunk a surprising amount of money into literary magazines like The Paris Review, The Kenyon Review, and many others, in order to fight the cold war, so the speak, in the art world.
For a while, universities seemed willing to foot the bill for literary magazines for the prestige, but now, they’re shutting down MFA programs and their accompanying literary magazines left and right, as unbusiness-y, unprofitable.
So what is the future of lit mags? I joked that maybe it’s in the hands of some of the richest people in the country – the ex-wives of Bill Gates and Jeff Bezos, aka Melinda and MacKenzie. I met MacKenzie once at a writer’s conference, not knowing who she was, assuming she was just another struggling writer. I think she might be open to a solicitation for the right kind of magazine – she’s giving away her fortune at astounding rates, which: good for her. Their husbands were never going to do much for the arts out here, even though they live here in Seattle (and the Eastside). You’d think they’d do more for local culture! But their ex-wives will be big contenders in shaping where Seattle’s non-profit scene is at, and not just that, but the whole country’s non-profit scene.
When I volunteered for several lit mags, I begged them to try to raise subscription numbers, to take adds from local businesses, to hold more creative fundraisers, anything so they weren’t so attached to either a) a university’s funding or b) a single angel investor. How can a literary magazine make a profit, and do we even want to worry about that? My answer is, if you want to keep them around, then yes. Often, lit mags are very expensive compared even to the fanciest “regular” magazines. Younger readers expect to get their content for free – even regular mags are struggling with subscriptions. So we have to give readers a reason to buy the magazine. What would that be? What do you think? Are lit mags doomed? Can someone start throwing awesome parties that might attract billionaires looking to share the wealth with the literary arts? And invite me?
Birds and Blooms in February
It’s about to freeze again tomorrow and stay below freezing for three days, so while I’m excited for these early blooms and birds, I’m nervous that the lone bumble bee I’ve seen at my garden might be doomed, much like literary magazines. Camellias and jonquils, mostly, but other things in my garden are budding up. Despite the coming freeze, spring is coming. It’s just taking it’s time this year, a little stop and start.
Our bird visitors this week included lots of Anna’s hummingbirds and a less common visitor – a red-winged blackbird. It was mostly rainy, as you can probably tell, which doesn’t make for the best pictures, but I thought you’d enjoy seeing them anyway. Also, my cat Sylvia with a Valentine’s Day ribbon, just to mix it up.