Poem Up at Rise Up Review and Five Things I Learned While Writing PR for Poets

First of all, thanks to the Rise Up Review for featuring my poem, “In Which I Declare My Resistance,” at their site.  As you may know, I don’t write a tremendous amount of political poetry, but something (something!) about the last few months has inspired me to write in that vein.

Five Things I Learned While Writing PR for Poets

I’m almost ready to turn my non-fiction book, PR for Poets, into the editors at Two Sylvias Press (just waiting for copyedits from my hard-working student intern) and I thought I might share a few things I learned while writing the book.

1. There are very few resources out there for poets who are looking at how to market poetry books. Poets and Writers magazine and Writer’s Chronicle – plus most MFA programs – don’t cover this stuff at all. People either assume poetry doesn’t sell, poets are above worrying about book sales, or I guess that somehow poetry books will sell on their own. I read through mountains of PR books for “regular” authors, and frustratingly, most of their advice didn’t really apply to us. (The stuff that did already exist was mostly written by Robert Brewer. Thanks Robert!) I also learned that marketing book for authors suddenly started having saucier titles, shorter chapters and larger fonts. Is this a millennial thing? Does everyone assume our attention spans are shorter? Anyway, this impacted how I organized my book in the end. I tried to make the book a little more accessible and easy to use without dumbing it down.
2. Each poet will have a different path for marketing their book, so it’s really hard to write “one-size-fits-all” advice. I know several poets who have been ultra-successful at selling their books, and all of them had unique reasons and methods for selling books. This means we each have to think of the natural audiences for our book, the things that are unique about us. A doctor-poet friend sold his book at medical conferences; another poet toured the US on a bus, stopping at nearly every city. Some poets have irresistible charisma, and that’s not something you can manufacture, but it sure helps book sales.
3. Some things involved in book promotion are beyond our control. Right after I’d completed my first draft of the PR for Poets book, I was diagnosed with fatal metastatic cancer in my liver. This was a few months before Field Guide to the End of the World was due to come out. Pretty awesome timing. I put the non-fiction book on hold for nine months that passed in a blur of tests, treatments, and more tests. Later I was forced to cancel part of my book tour (a trip out to Missouri) because my immune system decided not to work for a bit and I caught every bug going around (and this was a particularly weird flu season.)  This stuff happens when you put out a book – you lose a job, you get pregnant, a loved one passes away, you get sick – and you have to pick and choose where you put your energy. For Field Guide to the End of the World, I wasn’t able to give as many readings, so I tried a few other methods to promote the book that I could do from home. (PS: If you are interested in buying, reviewing, or otherwise promoting Field Guide to the End of the World, I would be very grateful! Please contact me. PPS: Amazon reviews are appreciated more than you know!)
4. Sometimes giving stuff away for free makes sense for poets. A few examples: beautiful broadsides or bookmarks that allow people who come to a reading to walk away with a visual reminder of your work. Goodreads giveaways. Sending books to reviewers, even though most reviewers will ignore it. Same with book prizes. You never know when a well-placed giveaway will work out in a way that might work to make your work do the miraculous and “go viral.” (For good info on poems going viral, check out the journey of Maggie Smith’s poem “Good Bones” by Kelli Russell Agodon.)
5. Celebrating your book with family and friends is maybe the most important part in terms not of sales, but of value. In my memory, in terms of what will mean most to me later on, it’s those happy moments when there’s champagne and people who are genuinely happy to be holding your new book. You may not remember most of your readings, or the first time you see your book in a bookstore, but you will remember those celebrations with loved ones. So be sure to take the time and energy (and a little money) and put it towards a celebration.

Okay, hope that was helpful to you!