A Writer’s Ambition – What Kind Do You Have?
- At September 05, 2014
- By Jeannine Gailey
- In Blog
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A Writer’s Ambition – What Kind Do You Have?
This is a fair question to ask yourself, and me, after two straight posts about book promotion and sales. Why even write about book sales and promotion? Why is that a worthwhile thing for an artist to think about? What kind of ambition do you have for yourself and you writing?
There is no right answer. You can write for the joy of it, and then never publish anything. You can try to write the best work you can, and never show it to anyone, or only show it to a few, or secretly collect it in your desk. You can try to write the best work you can, work your butt off to publish and get your work seen by as many readers as possible. You can write and try to make it on the slam scene. You can try to write for a commercial audience (although, frankly, there’s not much of a commercial audience for poetry – your Billy Collins poems – easy to understand, funny, sort of self-congratulatory – and your Mary Oliver poems – accessible, vaguely spiritual, every one designed to leave the reader mildly uplifted – notwithstanding). You can write and try to sell as many books as possible, or you can write and try to get critical acclaim for your book – these are usually two distinct types of ambition, although you can try to do both. You can write for an audience of one – yourself – or an audience of millions (if you’re very lucky).
I’ve been thinking about this, about why I write, what I want from the experience, what I want to accomplish with each particular book. I have to confess that I feel like a failure if I don’t sell a particular number of books, if I don’t get the right reviews in the right places, if I don’t win any prizes. Of course many writers go through these same throes, one-part thwarted ambition, one-part dented ego and ragged insecurity. I want each of my books to reach as big an audience as possible – maybe as big as I can without, you know, betraying myself, any integrity I have and my own artistic goals – and part of this means I have a willingness to do what I can to help launch each book into the world in the best way I know. (See the last two posts.)
But even more than book sales, I’d really like to know that the book meant something to people – critics, yes, that’s fantastic, especially smart critics who read your book really intelligently and empathetically – but also, high school and college kids, people in other countries, people I don’t know. I have the demented hope that perhaps each book might live a life beyond me, a life longer than mine.
So whatever ambitions you have for yourselves and your writing, I say, go for it. Life is short and uncertain and you kind of have to go after what you love, what you, at the end of the day, really care about. The writer’s life is usually cobbled together from a series of gigs – teaching, freelance writing, copyediting, insurance company Vice President, doctor – and whatever spare time and energy a person can afford to give. If you’re going to spend time writing, write the best work you can, and then give it your best effort to launch, in whatever way you’re most passionate about. Books, tumblr, twitter, slams – you can deliver your poetry in many ways, to many audiences.
David D. Horowitz
Hi, Jeannine. I appreciate your addressing marketing challenges in your most recent posts. As a poet-publisher, I thank you for your supportive approach. Let me site several statistics to illustrate just how great our challenges are–and why Tim Green should not be so disappointed that his Red Hen title has sold 305 copies in five years. In 2013, approximately 600,000 new titles were published in the United States; this includes both new print and e-book titles. Several companies specialize, as well, in short-run reprints of out-of-print, copyright-expired titles which they sell to libraries. Add these, and as many as 3 million books were published last year in the United States. Hundreds of thousands of books were also published in the UK, Ireland, Australia, New Zealand, Jamaica, and elsewhere in the English-speaking world. Poet, you want to promote via websites and blogs? Well, the web currently hosts about 800 million websites and 200 million blogs. This means we have some company! And glory to all of us! Yet, I humbly suggest figures like this imply poets need to commit at least five to ten years, not five to ten months, promoting each title. A good poetry book can still sell well, though, so we’ll keep the faith, refine our approach, and remain thankful for the opportunities modern technology offers. All best wishes, and thank you for the honest, informative posts!
Jeannine Gailey
Thanks David! Very helpful to know about those numbers, which give us a context to think about our efforts!
Wen Spencer
I always tell people that first step with writing is to know what kind of career that they’re want. Writing a book that they just hope that will be read someday by someone is different than writing a book that will be bought by one of the big publishing houses in New York
While many people vilify agents and publishers, the basic truth that they’re businesses that need to make a profit and they do so by reaching the masses. Unless they think your book will speak to the masses, they won’t buy it, however good it is. I have many friends who have gotten “Oh, I loved, loved this novel but there’s no market for it” from editors.
Not to say that you have to copy successful books, but if you do want to be published by a New York publisher, you need to study the market. You’re entering a business, you must be aware of how it works.
The joy of indie publishing is that you don’t need to keep your eye on the market. However, if you desire huge sales, its doubtful that indie publishing will satisfy you.
The biggest problem is that many people refuse to disconnect the term “writer” from “published by one of the big houses.” This is hurtful to the artist that wants to create art for the sake of art. Knitters and quilters never have the disdained leveled at them that writers do for wanting to pursue their craft.
Know what you want out of your art. Be realistic about what it take to succeed at the level you desire.