3 comments


  • Hi, Jeannine. I appreciate your addressing marketing challenges in your most recent posts. As a poet-publisher, I thank you for your supportive approach. Let me site several statistics to illustrate just how great our challenges are–and why Tim Green should not be so disappointed that his Red Hen title has sold 305 copies in five years. In 2013, approximately 600,000 new titles were published in the United States; this includes both new print and e-book titles. Several companies specialize, as well, in short-run reprints of out-of-print, copyright-expired titles which they sell to libraries. Add these, and as many as 3 million books were published last year in the United States. Hundreds of thousands of books were also published in the UK, Ireland, Australia, New Zealand, Jamaica, and elsewhere in the English-speaking world. Poet, you want to promote via websites and blogs? Well, the web currently hosts about 800 million websites and 200 million blogs. This means we have some company! And glory to all of us! Yet, I humbly suggest figures like this imply poets need to commit at least five to ten years, not five to ten months, promoting each title. A good poetry book can still sell well, though, so we’ll keep the faith, refine our approach, and remain thankful for the opportunities modern technology offers. All best wishes, and thank you for the honest, informative posts!

    September 05, 2014
  • Thanks David! Very helpful to know about those numbers, which give us a context to think about our efforts!

    September 05, 2014
  • I always tell people that first step with writing is to know what kind of career that they’re want. Writing a book that they just hope that will be read someday by someone is different than writing a book that will be bought by one of the big publishing houses in New York

    While many people vilify agents and publishers, the basic truth that they’re businesses that need to make a profit and they do so by reaching the masses. Unless they think your book will speak to the masses, they won’t buy it, however good it is. I have many friends who have gotten “Oh, I loved, loved this novel but there’s no market for it” from editors.

    Not to say that you have to copy successful books, but if you do want to be published by a New York publisher, you need to study the market. You’re entering a business, you must be aware of how it works.

    The joy of indie publishing is that you don’t need to keep your eye on the market. However, if you desire huge sales, its doubtful that indie publishing will satisfy you.

    The biggest problem is that many people refuse to disconnect the term “writer” from “published by one of the big houses.” This is hurtful to the artist that wants to create art for the sake of art. Knitters and quilters never have the disdained leveled at them that writers do for wanting to pursue their craft.

    Know what you want out of your art. Be realistic about what it take to succeed at the level you desire.

    September 05, 2014

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